Your customers should be making your ads.
Clickable Impact runs commission-only creator programs on Trybe for consumer brands. We recruit the creators, review every video, and launch the winners as Meta partnership ads. We ran it on our own brand first.
A golfer we recruited on Trybe filming our own tees. Paid commission on sales.
FlightPath, Billionaire Collection
Our own brand's 18k gold tee line. Same team, same playbook.
Caroline Castille Sierra, CEOCameras. Lights. A lot of coffee. Dr. Carlos found us through word of mouth, and we walked into his NYC office wanting to get the first shoot right.Mike Sierra, Co-CEO
Most brands grab a camera and start filming, then wonder why it doesn't convert. Know the persona, the motivation and the angle before anyone hits record.
An ad we cut for our own tees. Creator footage up top, the mechanism explained below.
Dr. Carlos on a day of filming with our crew in his NYC office. Cameras, lights, a lot of coffee.
How we know a company is worth scaling: a unique product, a crowd that wants it, and a sales channel that is already proven. Most people overcomplicate it.Caroline Castille Sierra, CEO
If you build it, they will film. We went to the PGA Show for content, connections and new partners, and we came home with all three.
Second cut from the same day. One shoot becomes a month of ad tests.
Grip demo cut for our own brand. One of 201 submissions reviewed for FlightPath.
Year one we did $600K in sales and still lost $60K on one channel. We rebuilt the playbook: Amazon, then affiliates and creators with their own audiences.Mike Sierra, Co-CEO
We built a content system that never runs out: creators film with the product, and the winners go into ads, emails and socials.
Third cut, with Caroline. What it is like to work with us, in his words.
The ad spend monster had no chance. Our own comic short, cut for LinkedIn.
Some work days are in the office, some are in a bakery in NYC. We watched how each Macc is made and turned the place into a studio for the day.
Behind the camera at a client shoot in New York. We turn offices into studios for a day.
The Closer. Our own comic reel, made the same way we make yours.
Brands we've worked with
Four villains that eat creative budgets.
Meta wants volume, variety and fresh faces every week. Most brands feed it one of these instead.
What beats them
Creators who match your customer, recruited on purpose. A brief before anyone films. A human who reviews every video. And winners pushed into Meta partnership ads from the creators' own handles, paid for on performance.
The Empty Queue
Your media buyer needs ten new creatives this week. You have two, and both are from last quarter.
The Retainer
Flat fees for content that never sells. The creator got paid either way, and your cost per purchase did not move.
The Ghost Army
Thousands of creators signed up for a sample. About one in eight ever posted. Thirty-eight of them drove 80% of the sales.
The 230-Video Pile
You opened a Trybe account. Now there are 230 submissions to review, creators waiting on chats, and nobody on your team with the hours.
The Creator Army, fully managed.
The offerYou get a creator program on Trybe that produces a steady flow of real videos, with our team doing the recruiting, briefing, reviewing and ad launches. Creators are paid commission on the sales their videos drive, so everyone's incentives point the same way.
Persona-led recruiting
We start with your customer, then find creators who look and sound like them. Every creator is screened on camera before product ships. No open casting calls.
Samples and creator chats handled
Sample requests, shipping confirmations, creator questions and revisions run through our account manager, inside Trybe, not your inbox.
Briefs before the record button
Hooks, angles, formats and the one thing each video has to say are set before anyone films. Volume without a brief is just more footage.
Every video reviewed by a person
Right product, right message, on brand, or it does not run. For The Maccs that meant approving 182 of 230 submissions and saying no to the rest.
Winners launched as partnership ads
Approved videos go live on Meta from the creators' own handles. Losers get paused, winners get the budget, and the creators who sell get asked for more.
Incentives that keep creators posting
Commission on sales as the base, with bonuses for your top performers. The creators who convert get more product, more briefs and more reasons to stay.
You own the Trybe account
The account, the creator relationships and the usage rights stay with your brand. If we ever part ways, the army stays with you.
Content that works twice
The videos that win on Meta also feed your email flows, product pages and socials. We run retention for brands too, so nothing good gets used once.
Honest part: this is work.
Setting up a creator program properly is the hard part, which is why most brands never get past the pile of submissions. Our first two programs took 10 to 17 weeks to find their winners. Once the machine runs, every month adds more ads, more creators and more data on what sells. Pricing depends on how many videos a month you need and the samples you can ship. We walk through it on the fit call.
How we run it.
Recruit, review, run. The same four moves we used on The Maccs and on our own brand.
Step 01 of 04
Check the fit.
We look at your product, margins, sample costs and the Meta ads you run today. If Trybe is not the first move, we say so and point you to what is.
- Product and margin fit
- Current creative audit
- Sample logistics
Step 02 of 04
Build the program.
Trybe account, creator offer, commission structure, briefs and the first creator cohort. Meta partnership-ad permissions set up before the first video lands.
- Offer and payout design
- Briefs and hooks
- First cohort recruited
Step 03 of 04
Find the stories that sell.
Every submission is reviewed against the brief. Approved videos launch as partnership ads, and each round tells us which creators and angles to make more of.
- Human review, every video
- Hook and angle testing
- Weekly reporting
Step 04 of 04
Scale the winners.
Top creators get more product and bonuses. Winning videos get the budget, then move into your email flows and pages. The community you own keeps growing.
- Bonuses for top performers
- Usage rights secured
- Content reused in retention
Receipts, not promises.
Two programs, numbers as recorded
A founder-led chocolate brand handed us their Trybe account in July 2026. Numbers below cover Jul 18 to Sep 22, 2026. Daily sales are up 20% since the program launched.
The Maccs x Trybe, Jul 18 to Sep 22, 2026
Meta Ads Manager, Jul 18 to Sep 22, 2026
Snapshot, Sep 22, 2026
One creator, Jul 18 to Sep 22, 2026
May 22 to Jul 17 vs Jul 18 to Sep 23, 2026, all channels
7-day snapshot as of Sep 22, 2026
Our own brand. We built the creator network on Trybe before offering it to anyone else, with our own money on the line. As seen on ABC's Shark Tank, Season 17, Episode 8.
FlightPath Golf, 2026, as published on clickableimpact.com
FlightPath Golf, 2026
FlightPath Golf, first 120 days of the program, 2026
FlightPath Golf top creator ads, 2026
ABC's Shark Tank, Season 17, Episode 8, aired Jan 7, 2026
Why "recruit everyone" fails
21,365 creators joined. 38 of them drove 80% of the sales.
Two apparel brands published a four-month field report on a mass-recruitment creator push: about one in eight creators ever posted a shoppable video, and roughly 99% never generated a sale. The value sat with a handful of people who could convert.
That is the whole argument for a managed program. Recruit by persona, review every video, and spend your product and your budget on the creators who sell.
Source: Swoveralls and DudeRobe field report, via Net Influencer, Sep 2026
What Trybe itself reports
These are Trybe's published case studies for brands on the platform, not our clients. They show what the channel can do when a program is run well.
Trybe reports, jointrybe.com, checked Nov 2026
Trybe reports, jointrybe.com, checked Nov 2026
Built for brands that already sell.
Trybe rewards brands with a product people can hold and a Meta account with somewhere to put the content.
A good fit
A physical consumer product that films well. Samples you can ship to creators every month. Meta ads already running, or a media buyer ready to run them. Margins that can carry a commission. Shopify or a store Trybe can track.
Not yet
Services and digital products. Categories Meta restricts. Products that are too perishable, fragile or costly to seed. Brands with no paid social at all yet. For those, our team has other lanes, and the fit call will point you there.
Questions brand owners ask us.
Short answers. Longer ones on the call.
Do we need to be on Trybe already?
What does it cost?
Who owns the content and the creators?
Do you run the Meta ads, or does our media buyer?
How fast do videos start arriving?
What do you need from us?
Is this TikTok Shop?
See if your brand qualifies.
Four questions, then a 15 to 30 minute call with our team. We will show you what a program for your brand would look like and which pricing model fits.
Rather talk now? Call (407) 604-2537.
What do you sell?
Monthly Meta ad spend today?
Can you ship product samples to creators every month?
Where are you with Trybe?
Pick a time with our team.
Bring your product, your current ads and a rough idea of samples per month. We will bring the program plan and the pricing model.
Our team still wants to see your brand.
Creator programs work best with a filmable product and paid social already running. Based on your answers, email, ads or a page rebuild is probably the better first step. Tell us about the brand and we will point you to the right lane.
See if your brand qualifies